An epic stunt to celebrate the technology partnership between the Lotus Formula 1 Team and EMC. With over 45 million organic views and a hugely successful CTR-to-pipeline, this is one of the most successful B2B viral videos in history and landed a Guinness World Record to boot.

Lotus Formula 1 / EMC Truck Jump

PROJECT INFO

Client: Lotus F1/EMC

Role:: Creative Director

Art Director/Copywriter

Producer/Director

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© 2017 Copyright David Lawless

DL