An epic stunt to celebrate the technology partnership between the Lotus Formula 1 Team and EMC. With over 45 million organic views and a hugely successful CTR-to-pipeline, this is one of the most successful B2B viral videos in history and landed a Guinness World Record to boot.
Lotus Formula 1 / EMC Truck Jump
Client: Lotus F1/EMC
Role:: Creative Director
© 2017 Copyright David Lawless